Strategic Tourism Advisers
BOX 683 Woollahra, Sydney NSW 2025 Australia
Tel: 0402 868 555  ......  Email: info@tourismadvisers.com.au

STA Partners



Albert Stafford – Aust – NZ – UK – Asia
Albert has a background in economics and marketing.
He has project managed tourism master plan studies in a number of countries and has conducted feasibility and economic assessments for private and public sector development projects both on and offshore. He has performed research analysis for a range of tourism sector clients. He has also been involved in facilitating major urban and infrastructure development projects, including the release of urban areas in New South Wales.

John Morse – Aust – UK – Asia
Has had a highly successful career in tourism marketing.
Most recently he was Managing Director of the Australian Tourist Commission.
During his time with the commission, he managed the Sydney office before moving to London as Manager United Kingdom and Ireland then Regional Director Europe and Hong Kong as Regional Director, Asia.
Since leaving the tourist commission he has been appointed to a number of boards and advisory positions in the public and private sectors including the Indigenous Tourism Leadership Group.
He is an Honorary Fellow of the Australian International Hotel School.

David Last – Aust – NZ – Asia – USA – Caribbean – UK – Europe
Has established tourism operations throughout the world over a 25–year period.
His experience is in the private sector as a tourism outsourcing company specialising in joint ventures with International Airlines and Hotel groups.
Extensive strategic communications background, including web and e–business, media and public relations skills.
Attended worldwide tourism forums including PATA, ITB, WTM, POWWOW and ITME.
Member of AFTA, TANZ, PATA, CTO, TSM, IATA, Australian Institute of Company Directors.
His most recent experience has been business development in regional Australia – Federal and State facilitation, National Parks & Wildlife, Local Government, Agriculture, Regional solutions, Economic development, Town Life programs.

Peter Roennfeldt – Aust – USA / Latin America – Africa – UK
During 35 years of international aviation management with Qantas, Peter has been closely involved in the development of Brand Australia.
His unrivalled experience marketing Australia off–shore comes from 24 years in Hong Kong, Latin America, Washington DC, San Francisco, Johannesburg [reopening the air links with Australia in 1992–94], and London as General Manager UK and Ireland. Peter served on many airline association boards and promotional committees, including PATA, USTOA and chaired Qantas Holidays Europe for several years. Successful working relationships were also implemented locally with the Australian Tourist Commission, Australian Wine Bureau and Austrade through export development initiatives.
This vast international experience culminated as General Manager Tourism and Sponsorship Marketing in Qantas Corporate.

Michael Meade – UK – Aust – New Zealand – Pacific Islands – Asia
More than 30 years’ experience in strategic marketing and management, specialising in hotels and resorts, with a background in aviation.
He has developed extensive experience in corporate roles and individual hotel management. Michael has worked across Asia Pacific in more than 10 countries with senior positions including Regional Director of Marketing and Group Director of Marketing. He has a proven track record with leading multinational and regional companies including the InterContinental Hotels Group, ITT Sheraton, Southern Pacific Hotel Corp, All Seasons Hotels and British Airways.

 

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